In 2008 Google Inc. initiated Project 10^100 as a call for ideas to change the world by helping as many people as possible. People from around the world submitted over 150,000 ideas that they wanted to bring to life. "Drive innovation in public transportation" was one of the five winning ideas, voted on by the public. Google Inc. subsequently searched the globe and selected Shweeb as the organisation with the most forward looking transportation vision and with the relevant expertise to implement such an idea. In September 2010 Google Inc. announced an investment of USD1m in SHL to assist with transit research and development. (Shweeb)
我們對語文的態度亦是對很多問題的態度。公司和社會,都有很多明擺是行不通的東西,但人們仍然傾向維持原狀。如The Milkshake Moment一書的副題所說,我們要Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth。